In 2018, a collaborative venture with IULM – University of Languages and Communication of Milan, and the University of Modena and Reggio Emilia, gave rise to the first neuroscience study organised by Pratic: Healthy Lighting: The semiosis of light. Neuroscientific research on the effects of light on lifestyles, design and neurocognitive processes.
The research drew together the most recent international studies on the subject, placing them on common ground together with issues affecting the interests of society as a whole. The idea of Pratic, a leading manufacturer of design awnings and pergolas, was to bring the private sector and academic worlds together to share scientifically valuable knowledge on the benefits of exposure to light. Light is a fundamental regulator of our circadian rhythms – the mechanism that evolved to synchronise the human body’s physiological rhythms every 24.5 hours.
Healthy Lighting shows that our modern lifestyle gradually desynchronises this rhythm, causing not just a reduction in the release of melatonin and a delay in the onset of sleep, but also a chronic lack of vitamin D.
What clearly emerges is people’s need to rediscover an outdoor life with more natural light – but also a correct use of the dark. The importance of light and how it regulates circadian rhythms was recognised in 2017 when the Nobel prize for Medicine was awarded to Michael Rosbash, Jeffrey C. Hall and Michael W. Young for their research on our “internal biological clock” and how human beings benefit from life in the open air. Healthy Lighting research project available here.
Working with the same academic partners, the company published a second neuroscience research paper in 2019, entitled Lively Colours: the semiosis of colour, looking at the role of colour in daily life and in neurocognitive processes. The work takes into account 40 of the most recent international studies on the subject, concerning issues affecting the interests of society as a whole. The results are surprising, as indeed is the perception of colour, which is the result of an extremely complex process, refined by the brain over thousands of years. Lively Colours is available here.
The principle of excellence is also expressed at Pratic’s headquarters – an internationally celebrated example of industrial architecture that has won major design awards.
Pratic, a supreme expression of Italian creativity, was founded in Ceresetto, a town in the rolling hills of Italy’s north eastern province of Udine.
In 2018 Pratic created a cutting-edge coating facility, giving the market the opportunity to create outdoor furnishing projects of any size and in any colour.