05.19 — Corporate
It is a website that looks at new digital developments, but also at the unprecedented opportunities for architects and designers to use what is created by Pratic. Already online for a few days, the new platform has been designed to recreate the characteristic style and design of the open air culture company, in a digital version. The aesthetic is in fact characterized by clean and elegant lines, enhanced by a color palette with warm colors, which echoes the one recently proposed by the company for its new painting line.
But innovation also includes content that is even richer in details and design ideas.
From an organized and intuitive homepage it is possible to access the in-depth pages of each product, enriched with highly detailed technical sheets.
Instead, totally new are the sections “Environments” and “Realizations”, tools designed for the use of architects and designers, which allow you to explore the wide design versatility of the solar covers signed by Pratic. In fact, these two new areas allow us to explore all the possible solutions for using pergolas and sun awnings, but also to appreciate some of the company’s most interesting references in the contract sector – with particular relevance to the Ho.Re.Ca segment – and residential.
Making the narration even more fluid is the ease in the use of the portal, which through vertical scrolling and responsive technology, guarantees an experience that, is fast, simple and immediate with any device, be it a PC, tablet or smartphone. Finally, the possibility of accessing content in five different languages underlines the company’s international vocation, which looks at new growth prospects beyond national borders.