Pratic presents the new 2021 press campaign

03.21 — Open Air Culture

“Connected with the world and at the same time immersed in the most natural privacy ever. In the same space, at the same time.”

This is the promise of Connect, the bioclimatic pergola by Pratic ready to debut in the advertising campaign and bring to life a new revolution in the world of open air architecture.

In continuity with the typical allure of the leading outdoor brand, the advertising image chosen for 2021 strikes for simplicity of shapes and gestures. Two young women take a dip in the lake of Mondsee, in Austria, while in the background stands out Connect with its Spy Glass glass walls which, moment by moment, reproduce the beauty of the landscape, thus guaranteeing a total privacy. Black and white are the colors that paint a context of absolute simplicity in which blending in is natural and simple, as well summarized by the headline: Your inside, outdoor.

The above mentioned iconic elements enhance the features of this new bioclimatic pergola, which applies the design to the new needs of living and working in versatile and sheltered outdoor spaces.

Pratic’s 2021 advertising campaign will make its debut, in single-page and double-page spread, in the main national and European design media starting from March.


Credits:
AD Designwork
Copywriting Carter&Bennett
Photo concept Eye

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