The chance to live in a new way the open-air spaces offers many benefits for the psychophysical wellbeing of the individual, a topic that Pratic tries to analyse in depth, thanks to annual neuroscientific researches, developedtogether withscholars of the Iulm University of Milan and of the University of Modena and Reggio Emilia.

The aim is to offer to the experts in the field, and not only, focused knowledge and food for thought concerning the connections among aesthetics, design, cognitive processes and psychophysical wellbeing of the man.  A way to prove scientifically, as if we needed further proof of that, the positive effects of the open-air culture in daily life.

Healthy Lighting (2018)

Healthy Lighting. Semiosis of light”, published in 2018, underlines how the modern lifestyle takes to a progressive desynchronization of this rhythm, introducing a decrease in the release of melatonin and a delay in the beginning of the sleep, but also a vitamin D chronical deficiency. What clearly emerges is the need for the human being to take the outdoor life back, this one made of natural light, but also of a correct presence of dark. The importance of light and of its regulatory effect on the circadian rhythm was recognised in 2017 by the Nobel for medicine, awarded to Michael Rosbash, Jeffrey C. Hall and Michael W. Young for their studies on our “internal biological clock” and, therefore, the positive effects of open-air life on the human being.

The Healthy Lighting research can be consulted here:

Lively Colours (2019)

Lively Colours. Semiotics of colours” published in 2019, is the neuroscientific research dedicated to the impact of colour in daily life and in neuro-cognitive processes.  Inside it, forty of the latest international studies concerning the subject have been quoted and applied to topics that arouse the interest of the whole society. Results are unexpected, such as the perception of colour, which is the result of an extremely complex process, absorbed by the human brain along centuries.  

The Lively Colours research can be consulted here:

Design for Wellbeing (2020)

Design for Wellbeing. Semiosis of shapes“, published in 2020, deals with the topic of shapes, volumes and proportions observed by the point of view of the human brain with its inclinations, aesthetic and cognitive styles absorbed for centuries. Several tests, indeed, demonstrate that only outdoor architecture can help the two hemispheres of the human brain reach an agreement: what appears to be beautiful, in other words the holistic vision of landscape, the geometrical modularity, the spatial orientation that are located in the right hemisphere and what happens to be functional and comforting, that is the focal vision and the functional perception situated in the left one. The amazing conclusion of the study is that human brain prefers since always the outdoor structures: more precisely, a pergola offers opening and protection, geometry of the spaces and the chance to move freely from the inside to the outside. The human being does not change, and architectures resemble more and more.

The Design for Wellbeing research can be consulted here:

Beauty&Brain (2021)

In 2021 Beauty&Brain Semiosis of shapes”, the neuro-scientific research dedicated to a detailed analysis of the perception of beauty sees the light. The studies demonstrate that aesthetic qualities of architecture and design influence feelings, cognitive functioning and human choices, since the perception of “beauty” rises from cerebral activity. When man perceives something confirming his expectations, he proves a strong feeling of pleasure that makes beautiful what he perceives: that is the virtuous circle of aesthetic, according to the brain.

The Beauty&Brain research can be consulted here:

My Dream House (2023)

In 2023, “My Dream House – Semiosis of Dwelling“, the research-neuroscientific study that aims to understand which homes make us the happiest. A study involving children and young people between the ages of 3 and 14, from the provinces of Parma and Reggio Emilia, found that they are precisely those designed as children: immersed in nature, without divisions between inside and outside, and made with green materials. More simply, a new version of the much-desired “tree house”, the ancestral archetype of homo sapiens, which after millennia of evolution continues to meet the needs of well-being dictated by the human brain.

The My Dream House research can be consulted here:

See also

Beauty starts here

The principle of excellence is also expressed at Pratic’s headquarters – an internationally celebrated example of industrial architecture that has won major design awards.

Since 1960, handmade with passion

Pratic, a supreme expression of Italian creativity, was founded in Ceresetto, a town in the rolling hills of Italy’s north eastern province of Udine in 1960.

For architects. With architects

One of Pratic’s distinctive features is undoubtedly its ability to meaningfully engage with the principles of architecture.

Today’s innovation is color

In 2018 Pratic created a cutting-edge coating facility, giving the market the opportunity to create outdoor furnishing projects of any size and in any colour.

Pratic Soul