Innovation in full colour for new Pratic press campaign

03.22 — Corporate

Colour as a symbol of connection with the landscape, innovation and sustainability. Pratic’s press campaign of 2022 makes its debut on major design medias, surprising with an image of desaturated colours: an evolution of the company’s iconic black-and-white language, which reveals its upcoming projects.

Once again the groundbreaking Connect pergola takes centre stage, whose lines stand out in the backdrop of Lake Mondsee in Austria, where two young women are pictured in a spontaneous dive. On the mirrored walls of the pergola, the new landscape shades are multiplied in real time, creating an evocative effect that combines immersion and privacy in a way never experienced before. “Your inside, outdoor” becomes therefore much more than a headline, suggesting a new way of open air living: utterly personal and attuned with the context.

Customization and sustainability are the values behind Pratic’s press campaign. A subtle reference to the ambitious projects that will affect the company in 2022, including the third expansion of the headquarters in the Friulian hills and the enlargement of the zero-impact coating plant. To add more colour to the outdoors, whilst respecting people and the environment.

AD Designwork
Copywriting Carter&Bennett
Photo concept Eye

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